Is Mr Marchionne going to pull off the auto merger of the decade, create a mega-mix mess or fail? According to The Economist he may stitch together a deal that merges Fiat, Chrysler and Opel, largely funded by US and German Govt subsidies.
2 posts tagged “chrysler”
This AP article has a really good summary of Sergio Marchionne's rise to the top and how he turned around Fiat Auto. Recommended reading, I didn't realise he pushed the new Bravo, especially for Chrysler management...
Fiat CEO willing to take the wheel at Chrysler
While Marchionne inherited the Grande Punto and Panda — both small, hot-selling cars — he pushed for the redesign of the iconic 500 and the reintroduction of the Fiat Bravo, a car that proved Fiat could build a midsize sedan people would buy. In an example of flat management at work, Fiat came out with both cars in just 18 months.
You have to admire his nerve, taking on Chrysler while whipping Opel out of GM control is one heck of a task. Mind you, Fiat have benefited from GM troubles before, maybe they will again.
Fiat’s grand plans - www.economist.com
"...by the end of next week Fiat could have forged a huge shiny new car company for no outlay of cash or Mr Marchionne’s impressively ambitious plans could have come to nothing."
(from TypePad)
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