Chrysler, meet Mr Marchionne
This AP article has a really good summary of Sergio Marchionne's rise to the top and how he turned around Fiat Auto. Recommended reading, I didn't realise he pushed the new Bravo, especially for Chrysler management...
Fiat CEO willing to take the wheel at Chrysler
While Marchionne inherited the Grande Punto and Panda — both small, hot-selling cars — he pushed for the redesign of the iconic 500 and the reintroduction of the Fiat Bravo, a car that proved Fiat could build a midsize sedan people would buy. In an example of flat management at work, Fiat came out with both cars in just 18 months.
Comments
Maybe Chrysler needs another Italian to save it, like Iacocca did when he first got there (and before the cars got crap again by the end of the 1980s!).